Writing is supposed to be done alone in a cold garret somewhere. The writer tortured to some degree by the blank page. Characters, storyline, theme development all taking up a great deal of space in the writer’s thoughts. Is that still the image?
How about the place of the reader? Should a writer develop ideas based solely on personal interest and preference, or in some consideration of the potential reader? Particularly in this medium, which is so immediately public. And yet, only so much so as the blog’s SEO commands.
I used to wonder about writing as part of a group. I did take a play writing course in high school where we often worked in teams on pairs. Sometimes this led to better pieces and sometimes to drivel. How does the division of labor work out?
I warmed to collaborative writing in the business environment. It helped that I came across a writing partner with similar sensibilities and a more developed (at the time) methodology. One or the other of us would usually take a first stab at writing the first draft after a brief discussion of need or intent and then we would sit together and hone it. Move sections about, sharpen wording, tighten the message so that there was plenty of white space. White space is very important in business writing. In the early days, I thought that she spent too much time honing. But I learned better editing.
I came to realize that my interest in fiction was actually useful in this writing environment. Story is necessary here, too. Not as in making something up, but in creating a clear arc; keeping the focus of the piece clean. Every detail isn’t necessary, in fact too much detail is detrimental to keeping the reader engaged in the message.
We are writing about this issue. This is a bit of the background for why we are writing. This is the solution. The adage to start in the middle has merit here, captures interest. Keeps things moving.
A strong conclusion – with a call to action. Here is what we want you to do with this information. In business writing the reader is highly important, if not properly considered then the message may fail. Collaboration of minds and writing styles can make the effort more effective.
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